Team
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Our Team

Individual talent. Collective strength.

At Impact, our strength does not rely on individual talent alone. It comes from an organisation designed to align strategy, creativity and execution.

We have built a team that works as one system: senior in its leadership, expert in its disciplines and agile in the way it operates.

What We Believe

The best ideas don't come from isolated minds. They emerge when strategic vision and operational expertise work as one.

Our Leadership
Jamal Harouchi

Jamal Harouchi

Founder
& Managing Director

“Technology evolves. Channels multiply. Artificial intelligence transforms everything. But one thing has not changed: communication only works when it rests on a clear strategy, disciplined execution and measurable impact.
Since 2002, this is the standard that has guided Impact Communication.

Yacine Merjakoune

Yacine Merjakoune

Strategy & Creative
Director

“In a world saturated with content, authenticity is the only thing that truly connects, and the brands that matter are those that succeed in finding their real voice.
At Impact, this is the voice we work every day to reveal.

Our Executive Team

A committed, multidisciplinary team covering the full value chain: strategy, creativity, media and activation.

Kenza Benyahya

KENZA BENYAHYA

Digital Director

Abla Lazrac

ABLA LAZRAC

Client Services Director

Ghita Bennani

GHITA BENNANI

Account Manager

Laaziza El Youssi

LAAZIZA EL YOUSSI

Account Manager

Yousra Mabsout

YOUSRA MABSOUT

Account Manager

Aida Gourari

AIDA GOURARI

French Copywriter

Kamal Ezzerradi

KAMAL EZZERRADI

Senior Art Director

Mehdi Berranoun

MEHDI BERRANOUN

Senior Art Director

Hisham Maamar

HISHAM MAAMAR

Senior Art Director

Hamza Termass

HAMZA TERMASS

Art Director

Sanaa Chitt

SANAA CHITT

Graphic Designer

Ouiam Moutaouakil

OUIAM MOUTAOUAKIL

Offline Media Account Manager

Nadia Malkiya

NADIA MALKIYA

Administrative Manager

Fouad Rami

FOUAD RAMI

Logistics Manager

Our Approach

We believe in collective ownership, cross-functional expertise and adaptability.

Each mission is handled by a tailor-made team,
built around the challenge at hand.